According to a variety of sources, the most important features are those that clearly explain who the candidate is, what they stand for, and make it effortless for supporters to donate, sign up, and stay informed.[1][2] Effective campaign sites combine clear messaging with strong calls-to-action, mobile-friendly design, and integration with the rest of the campaign’s digital operation.[3][4]

Core content and messaging

- A concise homepage that states who the candidate is, the office sought, and a simple value proposition, with immediate links to donate and get involved.[2][5]
- Well-organized “About” and “Issues” pages that explain biography, priorities, and positions in plain language, often supported by stories, photos, and short videos.[1][3]

In Election Options sites, these features are built in and selectable. Your home page can include previews of all major features. Details can be linked from the blog, magazine, gallery and other preconfigured features.

Conversion and engagement tools

- Prominent, frictionless donation flows (donate buttons on every page and a streamlined contribution form tied into the campaign’s finance platform).[6][7]
- Volunteer and email sign-up forms to capture supporter data, plus clear CTAs like “Volunteer,” “Join the Team,” and “Attend an Event.”[3][4]

In Election Options sites, the members system lets supporters register and communicate directly with the campaign. Links to third-party event management or calendars, e.g., EventBrite or Google, are facilitated.

Design, UX, and accessibility

- Mobile-responsive design with fast load times and simple navigation, since most voters will first encounter the site on a phone.[3][8]
- Accessibility best practices (alt text, readable contrast, keyboard navigation) so people of all abilities can use the site and content.[1][3]

Election Options sites are managed via the Editing Suite, which uses a copy & paste approach to content preparation. Our load times are quick, and navigation is easy, with multiple layouts for open-design pages and prebuilt layouts for standard features like the blog, gallery, forum and forms design. Our sitebuilding style is to emphasize flexibility and robustness, not flashy attention grabbers. The issues in society are complex and deserve a serious approach.

Integration and updates

- Strong integration with social media and email (prominent links, embedded feeds, and easy sharing), making the website the hub for digital outreach.[9][10]
- Regularly updated news or blog/events section so visitors see upcoming activities, press, and endorsements, reinforcing that the campaign is active and organized.[9][3]

Election Options offers a simple method of reciprocal linkage between your client, social media and other third-party sources with automated link building; just type or paste the label and URL and save the link almost anywhere on the site.

Sources